What is it?

What makes a good commercial a good commercial? is it the concept, the comedy, or the "product." Well this to me is the best commercial on TV right now. The funny thing is that I can never remember which phone company it is an ad for until it says it.

the reason it is funny... the nonchalant sarcasm of the dad, the witty snicker of the kids, and the HEX that the mom puts on the family, for being a bunch of smart asses, at the end.

here is the add, feel free to giggle.